Everyone with a Morrisons More Card issued £681 warning

Shoppers who are using a Morrisons More Card have been warned they are as much as £681 worse off per year than customers who shop at Aldi, according to the latest figures. New analysis by consumer magazine Which? has found that Morrisons customers are paying as much as £111 on average for a basket of 55 essential food and drink items if they use the supermarket’s loyalty card known as a More card. That is £13.

11 more per weekly shop than Aldi customers, who paid £97.89, Which? says, which works out to £681.72 more over the course of a year if the same price gap were to be maintained.



Those without a More Card are slightly more worse off, paying £111.92 for the same basket of goods, which accounts for the More Card prices on some items. Overall, Morrisons was only the fifth cheapest supermarket, ranking more expensive than Aldi , Lidl , Tesco with or without a Clubcard, Sainsbury’s (with Nectar Card) and Asda.

In fact, Morrisons was only cheaper than Sainsbury’s for shoppers who do not use a Nectar card, and Ocado and Waitrose. Sainsbury’s without Nectar prices was £112.06, while Ocado was £116.

75 and in a distant last place, Waitrose was £123.32. Sainsbury’s shoppers using Nectar could get the same goods for £106, or Tesco shoppers with a Clubcard for £105.

61. Even without a Clubcard, Tesco shoppers save money versus Morrisons, with a price of £108.45 in the analysis.

When the test was widened out to a larger basket of goods, Morrisons shoppers using a More card did beat Clubcard-less Tesco shoppers, but were still behind Sainsbury’s, Asda and Tesco shoppers with loyalty cards. Harry Rose, Editor of Which? magazine, said: “Our latest monthly analysis once again sees Aldi crowned as the UK’s cheapest supermarket, however Lidl remains hot on its discounter rival’s heels. “With Christmas just around the corner, people are looking to cut costs where they can.

Our analysis shows that by switching supermarkets consumers could save up to 21 per cent, highlighting the advantages of shopping around where possible.".