E-commerce giants jump on China’s latest trade-in programme amid heated competition

Tmall, Alibaba’s premium shopping site carrying mainly established brands, on Wednesday kicked off new subsidies for shoppers buying home appliances. Rival JD.com on the same day launched a similar campaign allowing consumers in some provinces including Hubei, Hunan and Jiangsu to purchase eligible home appliances using government subsidies.

Alibaba owns the South China Morning Post..