Do Celebrity Endorsements Matter?

We will continue to see endorsements from public figures up until election day, but should we care? It may depend on the artist. - patriotpost.us

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Shortly after the debate between Donald Trump and Kamala Harris, pop artist Taylor Swift endorsed Harris on Instagram. Swift stated that she had done her research and signed her Instagram caption as "Childless Cat Lady." It's not surprising that America's biggest female pop artist endorsed Harris.

It was to be expected. Days later, Mexican rock band Mana posted a picture on Instagram saying, "Mana no trabaja con racistas" (Mana doesn't work with racists). In the caption, the band went on to say that it canceled a collaboration with reggaetón artist Nicky Jam after he endorsed Trump at one of his rallies.



For context, Mana has a large Latin following in the U.S. and tours the country often.

We will continue to see endorsements from public figures up until election day, but should we care? It may depend on the artist. For artists like Taylor Swift, perhaps the majority of her base had already decided to vote for Harris. For artists.

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