16 hours Ago By Dade Hayes
Disney Advertising says the company’s streaming platforms collectively racked up an average of 157 monthly active users globally (and 112 million domestic) over the past six months. The stat release came just prior to the media giant convened its fifth annual Tech and Data Showcase at CES in Las Vegas. For context, Netflix said last November it had reached 70 million MAUs and Fox Corp.
’s Tubi earlier this week reported 97 million. Along with the numbers, Disney also shared methodology for how it arrives at the MAU tally, something that not all streaming players have always done. In a press release, Disney Advertising said it aims to “define a globally consistent approach and methodology to estimate ad-supported audience numbers.
” The ad-supported MAU numbers, Disney said, are derived from active accounts across Disney+ , Hulu and ESPN+ who have viewed ad-supported content continuously for more than 10 seconds. Each active account is then multiplied by the number of estimated users per account (with a global average of 2.6) to estimate the total number of users.
Multipliers are determined by first-party survey data representing subscribers in regions with an advertising tier. (Hotstar viewing is not counted.) The survey included more than 13,000 people aged 18 to 64.
“Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,” said Rita Ferro, President of Global Advertising. “We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.” The press release did include a noteworthy caveat, however: “We do not assume any obligation to publicly provide revisions or updates to the information provided herein.
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