2 days Ago
ABU DHABI, (UrduPoint / Pakistan Point News / WAM - 17th Apr, 2025) The National Health Insurance – , a subsidiary of PureHealth, has launched a first-of-its-kind nationwide initiative designed to enhance health insurance literacy and empower the public to make more informed choices about their healthcare coverage. Launched during Global Health Week 2025, the educational initiative aims to simplify health insurance and deepen public understanding of how to navigate and optimise coverage. By addressing common misconceptions and offering clear, accessible information, it empowers individuals, families, and businesses to better understand their benefits, know their rights and responsibilities, and make confident decisions that support long-term health and wellbeing.
Daman’s Chief Executive Officer Khaled Ateeq Aldhaheri said, “Our goal with the campaign is to simplify health insurance for residents of the . Health insurance should be a source of confidence, and this campaign is designed to help people use their coverage more efficiently to healthier lives.” As part of the campaign, will insightful content across its channels, including its platforms, website and other external touchpoints targeting the wider community in the .
This includes easy-to-follow videos, visual guides, and expert insights that break down common health insurance questions. By turning complex information into everyday language, is making life easier for individuals, families, and corporate entities, providing tailored information to support their understanding and management of health insurance. Over the past two years, has launched over 300 initiatives aimed at supporting the health of more than 3 members and the broader community.
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