6 hours Ago By Kim Min-jee
Daesang Corporation's brand 'Jongga' is teaming up with Michelin 3-star chef Corey Lee to introduce two gourmet editions of 'San Ho Won Kimchi' in the United States. Corey Lee, the first Korean chef to earn three Michelin stars, is renowned for his upscale restaurant 'Benu' and Korean eatery 'San Ho Won' in San Francisco, both of which have garnered Michelin star recognition and international acclaim. In an effort to popularize kimchi in the rapidly growing U.
S. market, Daesang Corporation partnered with Chef Corey Lee’s 'San Ho Won' to release this premium kimchi. By combining Jongga’s 37 years of traditional kimchi expertise with Chef Lee’s involvement in recipe development, the new products promise to offer a unique culinary experience beyond traditional kimchi.
The newly launched gourmet edition 'San Ho Won Kimchi' comes in two varieties: 'Original Kimchi' and 'Baek Kimchi'. The 'Original Kimchi' is crafted using seaweed and vegetable stock to enhance its natural umami, maintaining a traditional spicy and clean taste with a rich flavor. The 'Baek Kimchi' undergoes a slow fermentation process to preserve its crisp texture and refreshing broth taste over time, with the sweetness of apples adding a smooth flavor.
Alongside the product launch, a promotional video showcasing the development process of 'San Ho Won Kimchi' will be released. This video highlights the culinary value of kimchi and the use of fresh ingredients, further emphasizing the quality of Jongga Kimchi. The video will be available on O'Food and Jongga's official YouTube channel, 'Ask.
Savorista.' San Ho Won Kimchi will replace existing kimchi offerings as a side dish at the San Ho Won restaurant and will also be available at major U.S.
retailers like H Mart. "With the rapid increase in kimchi consumption in the U.S.
market, we aim to elevate Jongga Kimchi's brand value through this collaboration with a star chef," said Jang Chan-gi, Head of Daesang's Global Kimchi Marketing Team..
