Consumer advocates caution Kiwis over Black Friday sales

Consumer NZ and Buy NZ Made are urging Kiwis to consider their spending on Black Friday as sales begin across the country’s biggest retailers. Black Friday, coined for taking businesses out of the red and into the black financially, is the chance for consumers to get the items they’ve been looking for at good prices. With items on average 7% cheaper than at any other time of the year, the chances for a bargain are everywhere.

However, Black Friday also comes with concern about its material impacts and the potential for scams. Buy NZ Made executive director Dane Ambler urged consumers to pause and consider the true cost of a shopping frenzy..