3 weeks Ago
It’s , and Chipotle is already handing out a test — but instead of giving you a grade in return, it might give you a burrito. For the fifth year, the chain , a trivia game that quizzes customers’ knowledge of Chipotle’s ingredients, food standards, culinary techniques, sustainability efforts, brand history and community engagement. The guac-filled test gives Chipotle rewards members the chance to win a buy-one-get-one (BOGO) prize.
Given in the form of a code, the prize entitles the holder to one free regular menu entrée item with the purchase of one regular menu entrée item at regular price when ordered in-restaurant, on the or . “With four million game plays since we introduced the concept, we believe there’s an appetite for competition and free burritos,” said Chris Brandt, chief brand officer, in a press release. “For anyone looking to get ahead, one hint is that we use 48 avocados in every batch of our hand-mashed guac.
” Starting Tuesday, Aug. 20 at 9:01 a.m.
ET until Thursday, Aug. 22 at 11:59 p.m.
ET, Chipotle will offer 5,000 BOGO codes per hour to the first Chipotle Rewards members who score a 10 out of 10 on Chipotle IQ. If you do manage to score one of these BOGO codes, you'll have to get to Chipotle quickly: According to the , BOGO codes expire on Aug. 29, 2024.
Chipotle IQ features multiple choice, true or false questions and write-in answers, and customers can play once per day. If you get a perfect score, you’ll unlock an extra credit question, and if answered correctly, you’ll be entered to win one of 50 “free burritos for a year” prizes (it’s actually one free burrito per week for a year). This year, test-takers who score 7, 8 or 9 out of 10 will receive a consolation prize of 25 rewards points in their Chipotle rewards account, with a limit of 400,000 bonus rewards available per day to all.
Additionally, fans with a perfect score who do not get a BOGO code will receive the bonus point prize while its available. A Chipotle spokesperson says the company will be offering 300,000 BOGO codes as Chipotle IQ prizes, and 52 free burritos each to 50 fans. The retail value of these prizes exceeds $1 million, they said.
Hopefuls can visit and enter the email tied to their Chipotle Rewards account to play. Washington, D.C.
native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does..
