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CHICAGO — With the Bulls and Blackhawks seasons in full swing and Comcast carriage negotiations stalled, the Chicago Sports Network is moving forward this week with its direct-to-consumer streaming service, bypassing the pay-TV middleman to reach blacked-out viewers. The app, which launches Friday, will offer live access to CHSN, including all Bulls, Blackhawks and White Sox games , as well as other programming. The cost is $19.
99 per month for one team’s games or $29.99 for all three, plus the nightly primetime sports talk shows. The service will enable subscribers to stream the regional sports network directly on web browsers, mobile devices and in the coming weeks, connected TV platforms.
“We are excited to offer Chicago sports fans a one-of-a-kind digital product enabling immediate access to live games and a complement of personalized, on-demand content,” CHSN President Jason Coyle said in a news release Thursday. “Today’s announcement is the next step in our long-term commitment to Chicago sports fans everywhere and is another new and compelling way for us to serve and connect with them.” On Wednesday, the Blackhawks sent letters to fans offering season ticketholders free access for the direct-to-consumer product for the rest of the Hawks games this season.
Similarly, the Bulls are offering free streaming of their remaining basketball schedule for season ticketholders as well. As the traditional RSN model struggles, a number of teams are adding DTC streaming services, including the Cubs’ Marquee Sports Network, which launched the service at $19.99 per month in July 2023.
CHSN had initially planned to introduce its direct-to-consumer streaming app further down the road, but the impasse with Comcast likely accelerated the timetable. Marquee, for example, waited three years after launch before rolling out its DTC product. The app may be coming none too soon for 1 million Comcast subscribers in the Chicago area, who have been left in the dark since the new network hit the air last month.
A joint venture between the Bulls, Blackhawks, White Sox and Nashville-based Standard Media, the Chicago Sports Network supplanted NBC Sports Chicago, the 20-year-old regional sports network whose broadcast rights expired in September. CHSN struck deals with pay-TV providers DirecTV and Astound to carry the network at its Oct. 1 debut.
It also reached agreements with TV stations in Chicago and other markets to broadcast the sports programming for free over the air. Last month, CHSN added streaming service FuboTV to its distribution lineup, another significant partner for the fledgling RSN. Comcast, however, the largest pay-TV provider in Chicago, continues to play hardball with CHSN, requiring the new sports network move to a higher-priced tier, but offering a much lower carriage fee than it paid its predecessor, according to sources familiar with the negotiations.
The cable giant previously owned 30% of NBC Sports Chicago, formerly known as Comcast SportsNet. CHSN has reportedly agreed to shifting to the Ultimate tier — a premium channel package which costs subscribers an additional $20 per month — but the two sides have yet to come to terms on the carriage fee. A Comcast spokesperson declined to comment on the negotiations this week.
Traditional pay TV — excluding online services such as Sling, Hulu and YouTube — has fallen to about 50 million subscribers, or about 38% of U.S. households, according to the latest data from eMarketer.
That number is expected to drop to 40 million subscribers by 2026, or just 3 in 10 households. Increasingly, digital streaming services such FuboTV and direct-to-consumer apps are grabbing a bigger slice of the sports viewership pie amid cord-cutting and the decline of the legacy cable package. This year, more than 105 million viewers will watch live sports programming regularly on digital platforms, topping traditional pay-TV channels by more than 20 million people, according to eMarketer.
The trend is expected to accelerate in the coming years, with digital live sports reaching 127 million viewers by 2027 as traditional pay-TV viewership continues to decline. Chicago Mayor Brandon Johnson joins Chicago Bears officials for the Lakeshore Redevelopment announcement at Soldier Field. Sent weekly directly to your inbox!.
