‘Buy now, pay later’ usage to accelerate in 2025

FINTECH company UnaCash forecasts a 28.39 percent increase in Buy Now, Pay Later (BNPL) usage in the Philippines by the end of 2025 with digital commerce BNPL users expected to grow even faster at 34.24 percent “Filipinos are clearly embracing the flexibility and convenience of BNPL, and businesses are leveraging this strategy to enhance customer accessibility and satisfaction,” said Erwin Ocampo, head of product at UnaCash, in a statement.

Ocampo said flexible payment options are becoming the norm, particularly among Gen Z and Millennials. “Businesses that embrace BNPL partnerships with financial services providers will be well-positioned for long-term success in an increasingly competitive marketplace,” he added. BNPL adoption surges in PH UnaCash’s latest insights revealed 28.



4 million Filipinos used BNPL services as of end-2024, marking a 40 percent increase from 20.3 million users in 2023. This reflects the growing demand for flexible financing solutions.

Among Southeast Asian (SEA) countries, the Philippines ranked second in BNPL penetration, with 30.36 percent of digital commerce users opting for BNPL services. It trails Singapore (31.

36 percent), where 1.9 million users out of 6.05 million people use BNPL.

Other key SEA markets include Malaysia with 22.09 percent penetration, posting 8.15 million users; Thailand with 18.

72 percent penetration (13.46 million users); Indonesia with 17.89 percent penetration (50.

30 million users). Moreover, internal data from UnaCash reveals Filipino consumers primarily use BNPL to purchase gadgets and electronics, particularly via mobile devices. “As technology continues to evolve, demand for these products remains strong, further fueling BNPL growth,” the company said.

UnaCash offers people-centric digital financial solutions, including BNPL services, point-of-sale loans, and in-app financing through online and in-store partner merchants. / KOC.