Bubble tea brand makes Hong Kong milk tea ‘fashionable again’ by mixing style and tradition

Hong Kong firm Silk aims to take the city’s milk tea global like chai and English breakfast. The first step? Reclaiming it for young people.

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On the ground floor of a traditional tenement building in Hong Kong’s Kennedy Town neighbourhood is a curious shop that attracts crowds on a regular basis. While its concrete walls and wooden benches might upon first glance date the store to the 1960s, its bright bubble tea logo makes clear this establishment belongs in the 21st century..