3 days Ago
David Beckham’s branded businesses paid out about US$124 million ($220m) in dividends, according to accounts filed this week, with profits surging thanks to endorsements, digital content and launches of new consumer products. The set of accounts for DRJB Holdings highlight the ongoing popularity of the Beckham brand more than a decade after he retired from professional football. DRJB Holdings includes David Beckham Ventures Ltd, which owns most of his brand portfolio and earns licensing revenues from companies such as Boss, Stella Artois and Paramount.
It is also the holding company for Studio 99, which made the Beckham documentary for Netflix and produces marketing campaigns for brand partners. Beckham and his team remain active in promoting his public image – most recently with the popular Netflix documentary – and turning that into a lucrative revenue stream through marketing tie-ups with brands keen to be associated with the star. Beckham is also a co-founder and co-owner of Major League Soccer franchise Inter Miami.
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