2 days Ago
Booze-free Britain: A quarter of adults are now teetotal - with more than a third of Gen Z shunning alcohol due to fears of 'drunken' pictures appearing on social media, research reveals READ MORE: 57 per cent surge in women boozing heavily, major report reveals By Rebecca Whittaker For Mailonline Published: 14:29, 1 July 2024 | Updated: 14:29, 1 July 2024 e-mail 13 View comments Rising numbers of Brits are turning their backs on booze with more than a quarter of the nation now teetotal. A whopping 27 per cent of UK adults are now non-drinkers, according to a survey of 2,000 adults. That figure jumps to 36 per cent for under 25s, also known as Generation Z, according to a survey of 2,000 adults.
Two years ago, the number of 18 to 24-year-olds spurning alcohol stood at 24 per cent, while the overall figure for Britons on the wagon was just 13 per cent. Some 16 per cent of Brits now identify as 'flexi' — switching between booze and non-alcoholic drinks — with 57 per cent describing themselves as drinkers, found ad firm Red Brick Road. A whopping 27 per cent of UK adults are non-drinkers, with the figure jumping to 36 per cent for under-25s, known as Generation Z, new data shows Your browser does not support iframes.
The agency, which has worked with Heineken, Magners cider and Jägermeister, warned the trend away from traditional great British pint was a wake-up call for the alcohol industry and struggling pubs. The biggest boozers are Generation X — born between 1965 an.
