Black Friday has arrived early: LG's B4 OLED TV drops to a jaw-dropping price of $699.99

Black Friday has arrived early with this incredible deal on LG's B4 OLED TV, which is on sale at Best Buy for a new record-low price.

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While November's event is still weeks away, I spotted an unbelievable deal on LG's highly-rated B4 OLED TV. Best Buy has the (originally $1,499.99) – a massive 53% discount and a new record-low price.

The 48-inch model dropped to $749.99 during Best Buy's rival Prime Day sale, and today's deal beats that offer by $50. It's an incredible price for a 2024 OLED display, and I can't imagine you'll find a better deal during the Black Friday shopping season.



• The is the latest entry-level display in LG's OLED lineup, and it's on track to be one of this year's . The 2024 display packs LG's latest Alpha 8 AI processor, which uses AI to detect what you're watching to improve picture and sound quality. Thanks to its self-lit OLED pixels coupled with Dolby Vision and Dolby Atmos, you get a brilliant picture with bold colors and deep contrasts.

You're also getting excellent gaming features, including four HDMI 2.1 ports and a 120Hz refresh rate, plus webOS 24 for easy access to all your favorite streaming channels. Black Friday came early: LG's 48-inch B4 OLED TV I've listed more of today's best pre- below, which include record-low prices on a range of , QLED, and displays.

More of today's best TV deals.