7 hours Ago By Ellie Henman
BEYONCÉ locks just fab as she launches her new haircare range. The singer, 43, is focusing on growing the Cécred brand in the US. Beyoncé, 43, is focusing on growing her Cécred brand in the USInstagramShe shared a video of herself whipping her hair around on InstagramInstagramBut come summer, she will be the mane attraction in the UK when she plays six shows at the Tottenham Hotspur stadium in London.
She shared a video of herself whipping her hair around on Instagram before passing a serum over to her mum Tina Knowles. Fans of the American superstar are able to shop her range in the UK online now but the products have a hefty price tag – with shampoo starting at £30 a bottle. Beyoncé, who announced her new business in February said: “I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred.
“From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred.” Cécred trademarked several goods and services, including:Hair care preparationsCosmetic preparations for hair careCosmetic preparations for the hair and scalpNon-medicated dandruff shampooMedicated hair care preparationsVitamins, vitamin supplements, and dietary supplementsHair growth stimulants, namely, for eyebrows and eyelashesThe brand also trademarked electric and regular hair styling tools, like hair brushes, combs, curling and straightening irons, and heated caps.The brand name, Cécred, is pronounced “sacred.
”Sacred is defined as “considered to be holy and deserving respect,” or “considered too important to be changed.” Beyoncé, who announced her new business in February, said: ‘I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred’InstagramFans of the American superstar are able to shop her range in the UK online now but the products have a hefty price tag – with shampoo starting at £30 a bottleInstagramThe star’s mum Tina Knowles also made an appearance on the Insta videoInstagramUnlock even more award-winning articles as The Sun launches brand new membership programme – Sun Club..
