2 days Ago By The Straits Times
Beth Kowitt Ben & Jerry’s independent board sued Unilever last week, alleging that the parent company broke an agreement by by seeking to muzzle its Gaza stance. When Unilever agreed to buy Ben & Jerry’s in 2000, the consumer giant was looking to acquire not just the small Vermont company’s ice-cream operation but also its quirky, do-gooder ethos, which Unilever hoped to inject into its larger corporate culture. For two decades, it was a happy union.
Ben & Jerry’s grew into a €1 billion (S$1.42 billion) brand and got to preserve its social mission and independence, while Unilever capitalised on its position as the poster child for the corporate doing-well-by-doing-good movement. Already a subscriber? Log in Get exclusive reports and insights with more than 500 subscriber-only articles every month $9.
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