2 days Ago
Some common business models can be described as B2C and B2B, which are "business-to-consumer," and "business-to-business," respectively. But now, get ready for "B2AI," or "business-to-AI." That's one of the potential disruptions on the horizon, identified in a new report from Visa and the Institute for the Future.
The report digs into the numerous ways that AI will transform commerce, and to some degree personal finance, including how consumers will likely lasso AI for their own means—and how businesses will, in turn, develop AI agents to communicate and correspond with consumers' AIs. While many people likely haven't adopted "personal" AI tools yet, they're on the market. And similar to how businesses adopted search engine optimization, or SEO, strategies to attract customers, the next technological wave will see those same businesses deploying similar strategies to appeal to AIs.
"It'll be the new SEO—instead of optimizing for Google, you're optimizing for the perception of what AI agents are suggesting," says Dylan Hendricks, director of the 10-year forecast program for the Institute for the Future. "A lot of..
. Sam Becker.
