1 week Ago By Olivia Scott
By Me & Crew’s GEWEL Gel Nail Stickers are the most viral nail products in Australia with over 400 million views across the company’s TikTok, Instagram, Facebook and YouTube feeds. What was forecasted to be a month’s worth of stock was sold out in three days due to high demand. The popularity of the products has led to retail partnerships that have helped get the revolutionary product into more Aussie women’s hands.
Know the news with the 7NEWS app: Download today The Get Started Pack retails for $39.95 and sold out within the first hour of being put on shelves. The innovative nail product is called GEWELTM tech gel nail stickers and provides customers with an easy-to-use, high-quality, and long-lasting solution to their nail-care needs.
But it does so in a quarter of the time, no damage, and a fraction of the cost using the latest nail technology in the industry and comes in a variety of colours and patterns. The magic is in the science and features real salon-quality gel which is semi-cured 60 per cent onto the sticker sheet. They are vegan, HEMA free, flexible, stretchy and wearable material and fit all nail shapes and sizes.
Just stick them on and put under By Me & Crew’s UV lamp for 60 seconds and you are done — they harden like an actual gel nail and last two to four weeks. By Me & Crew offers a range of complementary DIY manicure products to enhance the at-home self-care experience, from glass nail filers, glass cuticle pushes, cute portable nail clippers and more. Its specially formulated two-in-one “Cute-ticle” Oil & GEWELTM Remover, helps easily remove GEWELTM in minutes and without damage — all while still nourishing your nails.
By Me and Crew was launched in September 2021 by Melbourne pair Pamela Yip and Yi Xuan Ong, who set out on a mission to create a nail product that is about self-care. Pamela even wore GEWEL on her wedding day, and she did it herself the night before which is a testament to the trust and quality of her products. Pamela spent the last 15 years as an entrepreneur and always prioritised work or others ahead of herself.
However, it was after COVID that she experienced burnout but recovered through much-needed self-care. Pamela didn’t have time to go salons but loved doing her nails and while she had tried nail stickers at home before, she wished they were the same standard as salon-quality gel. She then shared her idea to create salon-quality nail stickers with now business partner, Yi Xuan.
And together they started to trial different suppliers to develop GEWEL for over half a year, until they were finally happy with the results and quality of the product. The pair have since made over seven-figure salaries while juggling full-time work. And they have also partnered with inspiring Aussie Mums/Entrepreneurs and Creators who design limited edition GEWEL gel nail collections.
Shoppers are obsessed with the nail products and have given them a five-star rating on By Me and Crew’s website. “I’ll never go back to shellac or acrylics; my nails love this product. I am giving them to my sister for her birthday so she can enjoy them too,” said one.
“These are a great investment,” added a second. “Such great quality, my new favourite product,” said a third. To find out more and to shop the product, head to By Me and Crew’s website here.
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