2 weeks Ago
The world's first cricket stadium Sixes Cricket Bar is set to open at the 1st Central County Ground in Hove. The new addition, owned by Sussex Cricket, will be open to the public in April. Sixes Cricket Bar is known for its gamified, competitive socialising experience, where guests can face a virtual pro bowler in the nets.
Venue brings virtual cricket, food, and drink to Sussex Cricket’s home ground (Image: Sussex Cricket) The bar also offers a range of food and drink options, making it a popular spot for social gatherings, corporate events, and family outings. The new bar will be open to the public year-round, enhancing the matchday experience at the ground. The popular party-cricket experience was previously located on the Brighton beachfront, where it welcomed more than 33,000 cricket fans and guests during its 18 months at the Brighton i360.
Sussex Cricket chief executive Pete Fitzboydon said: "Opening our own Sixes venue is an exciting step towards our vision for the 1st Central County Ground. "We want to welcome more of the community to our Hove home, to make it central to the local community as well as introduce new audiences to Sussex Cricket. "We have re-purposed an under-utilised space at our ground into a high-quality community venue that will entertain tens of thousands of people all year round, and will also provide a very welcome new income stream.
"Sixes could not have been a better fit for our goals: it attracts a younger audience, particularly families and young adults; has wide appeal to both men and women; and fundamentally is cricket. "We are immensely grateful to the Sixes team and Aramark for their support in making it happen." Sixes CEO Calum Mackinnon said: "We’re incredibly excited to be opening at the home of Sussex Cricket — it’s an iconic venue and a dream location for Sixes.
"We’ve felt a real connection with the Brighton and Hove community since launching in 2023, and this new chapter gives us an amazing opportunity to continue to bring year-round cricket and party to locals and visitors alike." The Sixes Cricket Bar is set to become a central part of the community, attracting a diverse audience and introducing new people to the sport. The venture is expected to provide a significant new income stream for the club.
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