‘As a Gen Z woman, I constantly get sent ads about fertility and IVF on social media – and I’m sick of it’

Women in their early twenties are laying bare the pressure they face around fertility after being bombarded with IVF, egg-freezing and fertility test ads on social media. TikTok and Instagram adverts that suggest IVF treatments and “fertility MOTs” are being sent to millions of users, prompting anxiety around their reproductive health..