11 hours Ago By Priya Singh
A YouGov-Amazon Alexa study ahead of World Sleep Day found that 53% of respondents across ten Indian cities experience sleep-related issues without a consistent bedtime routine. The survey also highlighted that 54% of participants reported improved sleep quality after establishing regular bedtime habits, emphasizing the importance of routine in promoting better sleep among Indian households. Meet the new Alexa 💙 #AlexaPlus https://t.
co/jeBOVKNXpo pic.twitter.com/H5Mvb8IP7r — Alexa (@AmazonAlexa) February 26, 2025 The survey found that 52% of respondents follow consistent bedtime habits, with 86% starting their routines after 8 PM, and 53% beginning after 10:30 PM.
Households with couples were the most likely to engage in these routines. Voice assistants are increasingly integrated into sleep routines, with 52% of respondents using them to manage bedtime habits. Individuals aged 35-45 were more likely to use voice assistants than those aged 25-34, and households with couples and children were the most frequent users.
ALSO SEE: WhatsApp Could Soon Let You Disable Camera While Answering Video Calls The study highlights a growing interest in wellness activities such as meditation, journaling, and light exercises as part of bedtime routines. While only 27% currently engage in these activities, more than 50% expressed an interest in adopting them in the future. Couples, both with and without children, showed a stronger inclination toward incorporating these practices.
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twitter.com/yJ9IoPeVj0 — Amazon (@amazon) February 26, 2025 Eating and snacking before bedtime is also gaining popularity, with 21% already engaged in the habit and 34% expressing interest in adding relaxing beverages or snacks to their routines. Other preferred activities include playing brain games, solving puzzles, reading, or unwinding with music or news updates.
Around 11% of respondents preferred not to follow any bedtime routine at all. Teena Sidana, Country Manager at Alexa India, noted that voice assistants are becoming a useful tool for managing bedtime routines. Features like playing meditation sessions, relaxing sounds, audiobooks, or music, setting alarms, and controlling smart home devices are helping users create personalized sleep environments.
The survey, conducted online in February 2025, involved over 1,000 respondents from major cities like Mumbai, Delhi, Bengaluru, Chennai, and Kolkata..
