Are you an adult obsessed with cuddly toys? There’s a simple reason for that...

When 23-year-old Aïcha travelled from London to New York last year, it wasn’t for a holiday. She was on a mission to buy a rare Squishmallow, a type of cuddly toy that’s a hybrid between a pillow and a stuffed animal. She already has 35 of them, her bed at home neatly lined with a pig named Daisy that doubles up as a handbag, a puppy holding a bubble tea, an aquamarine-coloured dolphin, and many, many more.

Sales of squishy objects — items that exist somewhere between a pillow and a stuffed animal — are currently booming, and particularly among young people. But are they just symptoms of a generation scared to grow up Cuddy toys are like emotional supports for some When 23-year-old Aïcha travelled from London to New York last year, it wasn’t for a holiday. She was on a mission to buy a rare Squishmallow, a type of cuddly toy that’s a hybrid between a pillow and a stuffed animal.

She already has 35 of them, her bed at home neatly lined with a pig named Daisy that doubles up as a handbag, a puppy holding a bubble tea, an aquamarine-coloured dolphin, and many, many more. “I call them my babies,” Aïcha tells me. “They make me feel so safe, they hear me out and they see everything.

They’re like my little witnesses in life.” While Squishmallows is her current favourite brand, Aïcha combs through the internet for rare Black Barbies and Bratz dolls, because she never saw herself represented in toys as a child. “My bed is filled with them,” she says.

“It’s a piece of me.”.