19 hours Ago By Priya Singh
Apple has partnered with Amazon to offer Apple TV+ as an add-on subscription through Prime Video in India. This move aims to expand Apple's user base in the country, where competition in the streaming market is intensifying. By integrating with Amazon’s platform, Apple can reach a wider audience in the world’s second-largest internet market, making its content more accessible to Prime members.
Prime Video Launches Apple TV+ As An Add-On Subscription In India . @PrimeVideo Has Now Introduced Apple TV+ In India As An Add-On Subscription. Available At Rs 99 Per Month In India, Prime Members Who Subscribe To Apple TV+ Via Prime Video Can Stream Exclusive Content !! pic.
twitter.com/k8XYcc0gg4 — GK (@Adithya__7M) April 2, 2025 The service will be available for a monthly fee of Rs 99 to Amazon Prime subscribers in India. Apple TV+ first launched as an add-on for Prime Video in the U.
S. in October 2024 and has since expanded to multiple regions, including Australia, New Zealand, Canada, Europe, and Latin America. The latest expansion into India signals Apple’s growing focus on global streaming dominance.
ALSO SEE: Uber Introduces Safe Travel For Teenagers in India: Features, Benefits & What Parents Need To Know “We’re thrilled to bring Apple TV+ to Prime Video in India, giving viewers an easy way to subscribe and enjoy our content,” said Eddy Cue, Apple’s SVP of Services. “Our goal is to make Apple TV+ and its acclaimed collection of series and films from top storytellers accessible to audiences worldwide.” Apple is expanding its services business by launching Apple TV+ on Prime Video in India, following the debut of the Apple TV app on Android in February 2024.
Additionally, the company has partnered with Airtel to bundle Apple TV+ and Apple Music with its premium postpaid and WiFi plans, further strengthening its presence in the Indian market. Apple TV+ now as an add-on on Prime for just 99 per month. Some gold content available.
Hope at least more people access their content. pic.twitter.
com/p8krMGZLIw — Haricharan Pudipeddi (@pudiharicharan) April 3, 2025 Apple TV+ launched in India in November 2019 with a monthly subscription of Rs 99. Now, Amazon Prime members can access its original content, including comedies like Ted Lasso and Shrinking, dramas such as Severance and The Morning Show, sci-fi hits like Silo, and blockbuster films like Wolfs and The Gorge. Apple TV+ is now part of Prime Video India's growing lineup of add-on subscriptions, joining services like Lionsgate Play, Discovery+, BBC Player , and Crunchyroll .
This move aligns with Amazon Prime Video's strategy to position itself as an entertainment "super app" in India. Amazon strengthened its streaming footprint in India by merging Amazon miniTV and MX Player into Amazon MX Player. However, it faces strong competition from JioStar, a Reliance-Disney joint venture that merged JioCinema and Disney+ Hotstar to create JioHotstar, which recently crossed 100 million subscribers.
Other major players in the market include Netflix, ZEE5, and Sony LIV..
