1 week Ago By Firstpost
Apple has spiced up the tech scene with its unveiling of the M4-powered MacBook Pro lineup, along with a refreshed Mac mini and iMac. And to market the computing prowess of their new M4-equipped Macs, Apple has also dropped a cheeky ad called “No Sweat” on social media. Directed by the renowned French creative collective Megaforce, the ad doesn’t just showcase computing power in a boring old office setup.
Instead, it turns power into a thrilling visual metaphor. The star of the show? A weightlifter, who defies the laws of physics by tossing and spinning heavy barbells with surprising grace, making it all look as effortless as, well, a MacBook Pro slicing through tough workloads. The performance, choreographed by Hollywood pro Denna Thomsen, cleverly mimics how effortlessly the MacBook Pro can handle intense computing tasks.
Steven Shelby, the stunt double in the ad, worked alongside baton-twirling world champ Yvonne (Bonnie) Palacios to nail the performance, showing off the seamless strength of Apple’s M4 series. The narrator, Olympic figure skater Johnny Weir, adds a playful and motivating touch to the story, all set to Des’ree’s classic anthem, “You Gotta Be.” In one of the ad’s most memorable moments, the weightlifter casually lifts the barbell with his pinky finger — highlighting that, just like Apple’s M4 chips, power doesn’t have to mean breaking a sweat.
Now, about those chips: Apple’s M4 series comes in three flavours — M4, M4 Pro, and M4 Max — each boasting some mind-blowing capabilities. The standard M4 packs a robust 10-core CPU, split between four performance cores and six efficiency cores, and a 10-core GPU with Apple’s most advanced graphics architecture to date. The MacBook Pro’s base model starts with 16GB of faster unified memory, with a bandwidth of 120GB/s.
That means it’s nearly twice as fast as its M1 predecessor, making editing and high-demand tasks a breeze. The M4 Pro kicks things up a notch with a 14-core CPU, featuring ten performance cores and four efficiency cores, and a GPU with up to 20 cores, doubling the M4’s power. It delivers a whopping 75% boost in memory bandwidth compared to older models, surpassing even top-tier AI PC chips.
But the real powerhouse is the M4 Max, with a 16-core CPU and a staggering 40-core GPU, along with half a terabyte per second of unified memory bandwidth. With a Neural Engine three times faster than the M1 Max, this beast can handle complex visual effects and 3D animation like a dream, offering a jaw-dropping 3.5x boost in performance.
Pricing kicks off at Rs 1,69,900 for the 14-inch MacBook Pro with M4, while students and teachers can snag it for Rs 1,59,900 through education plans. The 14-inch model with M4 Pro starts at Rs 1,99,900, with a discount available for educators at Rs 1,84,900. For those craving top-tier specs, the 16-inch MacBook Pro with M4 Pro begins at Rs 2,49,900, with special pricing for students and teachers from Rs 1,29,900.
Apple is clearly flexing its muscles, showing that with M4, the future of computing is powerful, efficient, and — most importantly — done with ease..
