1 week Ago By Maleeha Katib
ANOTHER major supermarket is set to slash the price of its Easter Sunday dinner essentials to just 15p.Retailers often cut the price of vegetables around Christmas or Easter to draw in shoppers.GettyAnother major supermarket has slashed the cost of Easter dinner essentials[/caption]This year is no different, with Lidl set to cut prices on a host of veggies to 15p from April 15.
Shortly after Lidl‘s announcement Aldi also joined in, offering its “Super Six” veggies with up to 89% off.Sainsbury’s is now the latest contender in this bargain price battle, confirming it will be offering Easter dinner essentials for 15p from April 16th as well as 50% off selected Easter mains, which starts now.From Wednesday 16 April to Sunday 20 April, shoppers can snap up a range of Sainsbury’s veggies for just 15p.
This means you do not need to worry about your vegetables going off before the big day.The 15p essentials include White Potatoes (2kg), British Parsnips (500g), British Swedes and British Carrots.There is one caveat.
The deal is only available to Nectar card holders so shoppers will need to make sure they have a Nectar card in order to cash in on this bargain.For those who aren’t already Nectar card holders, you can register for free by downloading the app on your smartphone.Whilst the 15p essentials offer will only be available for the 4-day window, shoppers can already snap up Sainsbury’s Easter mains for 50% off from now until April 22.
The mains include a Whole Leg of Lamb (now £7.85/kg) , 21 Day Matured Lean Beef Roasting Joint (now £7.50/kg) and Scottish Salmon Side (now £12.
50/kg).These offers, as well as the ones set to come soon, are available both online and in-stores.However they are only available whilst stock lasts so you’ll have to be quick to snap up these savvy bargains.
Its also worth keeping an eye out what other retailers are offering as supermarkets will all begin to stock up on Easter deals next week , ahead of Easter Sunday.How do Nectar cards workLOYALTY Card schemes are a great way to save money on your shop - here is how the Sainsbury's Nectar Card scheme worksUnder the Nectar card scheme, customers collect points when buying certain products or goods, in-store and online.You receive one loyalty point for every £1 spent.
You also get one point for every £1 spent on fuel bought at Sainsbury’s petrol stations and can pick up points at hundreds of partners as well, including Esso and eBay.You can register and download an e-Nectar Card by downloading the app on your smartphone.You then swipe it every time you shop and the points are added to your account, which can be used to get money off future purchases.
Each point is effectively worth 0.5p, meaning you need 500 points to get £2.50 off.
This year’s deals come as grocery price inflation edged up, putting the rising cost of food just behind energy bills on the list of consumer concerns.Supermarket prices are now 3.5% higher than a year ago, up from 3.
3% in February, according to analysts Kantar.The supermarkets’ battle to compete for consumers will be welcome news for households who are worried about their finances.Fraser McKevitt, head of retail and consumer insight at Kantar, said: “While the number of people reported as financially struggling has fallen from its recent peak, this still accounts for almost a quarter (22%) of the country.
“The rising cost of groceries ranks third on the list of concerns keeping consumers awake at night, just behind energy bills and the country’s overall economic outlook.”Despite worries around money, shoppers still spent £134million on chocolate eggs and other seasonal confectionery last month.Meanwhile, a groundbreaking study by the consumer watchdog analysed average food prices to find out which supermarket chain was the cheapest for shoppers in March 2025.
It was revealed that could save up to £700 by switching to the UK’s “cheapest” supermarket – and using a Clubcard won’t help.How to save money on your food shopConsumer reporter Sam Walker reveals how you can save hundreds of pounds a year:Odd boxes – plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price. Lidl sells five kilos of fruit and veg for just £1.
50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30.Sainsbury’s also sells £2 “Taste Me, Don’t Waste Me” fruit and veg boxes to help shoppers reduced food waste and save cash.
Food waste apps – food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public.Some of the most notable ones include Too Good to Go and Olio.Too Good to Go’s app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount.
Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses.Yellow sticker bargains – yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap.But what time to head out to get the best deals varies depending on the retailer.
You can see the best times for each supermarket here.Super cheap bargains – sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they’ve found on the cheap, including food finds.“Downshift” – you will almost always save money going for a supermarket’s own-brand economy lines rather than premium brands.
The move to lower-tier ranges, also known as “downshifting” and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop..
