2 weeks Ago
ISTANBUL The US' annual Super Bowl event, which will crown the champion of the National Football League (NFL), is expected to contribute about a half-billion dollars to the US economy. The 59th edition of the Super Bowl, the most-watched and largest sporting event in the US, will take place at 2330GMT Monday at the Caesars Superdome in New Orleans, Louisiana. An audience of more than 100 million is expected to tune in across the US, while 83,000 fans will watch live in the stadium.
The game will feature the Kansas City Chiefs, champions of the American Football Conference (AFC) and two-time reigning champs, and the Philadelphia Eagles, who won the National Football Conference (NFC). The Super Bowl will generate a significant economic jolt for marketing and advertising revenues, ticket sales, merchandise like jerseys, and food and beverage revenues. Additionally, broadcast revenues, including deals with local and international television networks holding broadcasting rights, will contribute substantially.
The average cost of a ticket for the game has risen to $11,000, up 17% from 2024. Over the past five years, the average price has been $7,584, with a record $45,000 paid for a single ticket. Advertisers seek to reap Super Bowl spotlight The Super Bowl is not only a major sporting event but also a prime advertising opportunity.
The total amount of time duration commercials during the game will be 43 minutes and 45 seconds. According to surveys, 17% of viewers indicate the commercials are the best part of the game. With the cost of a 30-second slot set at $7 million, advertisers are investing heavily to capture the massive audience.
Super Bowl night holds the distinction of being the second-highest food-consumed day in the United States, following Thanksgiving. Beyond being a sports spectacle, it is also a day of indulgence for millions of fans. More than 100 million Americans are anticipated to tune in, with the average viewer consuming 6,000 calories -- nearly double the recommended daily intake for healthy eating.
The game is particularly infamous for its association with fast food and snacks, with an estimated 5,000 tons of potato chips expected to be consumed. The reputation has earned the Super Bowl title of one of the unhealthiest sports events for its audience..
