1 week Ago By James Paul
A 10-foot-tall peanut statue installed in Gurgram’s CyberHub has gone viral on social media amid appraisal season. The plaque by the installation cheekily reads, “ In loving memory of the BIG raise you were promised ." Spotted by several netizens, including this brand consultant, the tongue-in-cheek yet brutally honest message of the peanut statue has the internet rolling on the floor and laughing.
The installation is a marketing campaign by one of the renowned job platforms in the country, taking a dig at the salary woes shared by millions of employees as most seek a bumper hike or a better counter from rivals. Per a Deloitte forecast , this year's average increment across sectors is expected to be 8.8% as compared to 9% in 2024.
The report suggests that 75% of the Indian companies might either reduce the hike or sustain the previous year's increment as is. This will be the lowest in a decade and the slowest in the last three years, barring the lockdown years 2020-21. Naukri just unveiled a giant peanut installation at Cyber Hub, Gurgaon -a subtle nod to the “big raise” that never quite showed up on the payslip.
@Naukri pic.twitter.com/Awqn8Eay8n — Impact Magazine (@IMPACT_onnet) April 8, 2025 So all of Gurgaon had the same thought when we saw the giant peanut 🫠 pic.
twitter.com/MpvXx5K432 — Yashasvi Shailly (@yashasvishailly) April 7, 2025 Average India increment expected to be 8.8% in 2025 compared to 9% in 2024: Deloitte India Talent Outlook 2025 https://t.
co/Wofa29dODv — Economic Times (@EconomicTimes) March 8, 2025 A post shared by Delhi Doordarshan (दिल्ली दूरदर्शन ) (@delhi_doordarshan) Reactions poured in, with the job portal also commenting on one of the viral posts. Several users could relate to the humor. One user jibed, “ Itna mehnat karne ke baad kya mila? "Moongaphalee .
” A user shared that the installation was done by a design studio based out of Delhi. See Also: All Career Scoops On Mashable India Here. Cover: Patrick Gawande / Mashable India.
