4 days Ago
Amazon sells more than 350 million products and it can feel a little overwhelming at times. You may visit the website intending to buy a certain product, only to find yourself sifting through numerous listings as you try to work out which is the most worthy of your cash. In an era where AI assistants like Claude , ChatGPT and Gemini are becoming household names, Amazon's new generative AI-powered shopping assistant, Rufus, is now on hand.
It helps you quickly read through any available information (including from the web), narrow down your purchase choices and also provides recommendations. Since it keeps learning, Rufus is sure to improve in the months and years ahead. You can provide feedback by giving a thumbs up or thumbs down, depending on its answers.
With that in mind, let’s look at how to get the most out of Amazon’s Rufus. How to use Amazon’s Rufus Getting to grips with Amazon’s Rufus is relatively straightforward. How to get the most out of Amazon’s Rufus Rufus can be used to perform many tasks to help you find the products you want and need.
Don’t forget Rufus is still in beta The quality of the answers will vary. Sometimes you get information that is supported by further research and sometimes the answers are inaccurate but that’s the current nature of AI and you should always bear in mind that Rufus is still in beta. How much better it will get remains to be seen, but we expect it will become an integral part of the Amazon buying experience.
We also expect some sellers will look to pull a few tricks to bend Rufus in their direction. Already, we're seeing a flood of articles showing Amazon sellers how to optimize their products for Rufus to increase visibility and get eyeballs on their products. It’ll be interesting to see if this ends up distorting the effectiveness of Amazon’s shopping assistant in the longer term.
And there you go. You now know how to get the most out of Amazon’s Rufus. You can also learn more Amazon-related tricks.
Discover how to use Alexa , for example, and how to track your Amazon package in real time . You can also find out what to do if your Amazon Prime deliver is late ..
