2 weeks Ago By Kamya Pandey
Explainer Briefly Slides Amazon Prime Video has launched a generative AI-powered feature called ‘X-Ray recaps’ which creates text summaries of full seasons of TV shows, episodes, and even parts of episodes. This feature is meant to help users who have taken a break from watching a show or have started watching a new season, but don’t remember details from the previous one. The feature builds on top of Prime’s existing X-Ray feature—which gives viewers trivia about the show/film they are watching through floating panels on the side.
Amazon built the X-Ray recaps on Amazon Bedrock which is a part of Amazon Web Services. This service allows users access to foundation models (FM) or pre-trained ultra-large machine learning (ML) models for building their own generative AI applications. The company explains that X-Ray recaps analyse video segments, combined with subtitles or dialogue, to generate detailed descriptions of key events, places, times, and conversations.
It adds that the recaps have guardrails in place to prevent spoilers. The service is currently only available for Amazon Fire TV users in the US. How other streaming services use AI: Just like Amazon Prime Video, Netflix is also increasing its AI usage.
However, instead of adding AI features to its services, the company is using AI to create video games for its gaming division. Besides this, the company is currently considering whether AI will pass the test to improve content quality. “AI needs to pass a very important test.
.. can it help make better shows and better films? That is the test and that’s what they got to figure out.
.. We benefit greatly from improving the quality of the movies and the shows much more so than we do by making them a little cheaper.
So, any tool that can go to enhance the quality, making them better is something that is going to actually help the industry a great deal,” Theodore A. Sarandos, Netflix Co-CEO, said during the company’s recent earnings call . Disney has also been keen to implement AI in its streaming service.
Earlier this year , the company introduced an AI-based contextual advertising tool called ‘Disney’s Magic Words’ which analyses scenes from Disney’s content library and pairs it with specific advertisements that match the mood and tone of the scene. Why it matters: When seasons of TV shows are released with significant time gaps – sometimes years apart – viewers can face a considerable barrier to re-engage with the content. This challenge has become more acute with the rise of high-budget, narratively complex series where plot details and character development from previous seasons are crucial to understanding and enjoying new episodes.
Amazon’s AI based summaries can act like a refresher for viewers, helping the company maintain engagement. Also read:.
