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Amazon will begin trials for quick commerce operations in India that would see the U.S. e-commerce giant deliver grocery items in 15 minutes or less, it said on Tuesday.
Quick commerce is catching up in India, with companies like Zomato's Blinkit and SoftBank-backed Swiggy's Instamart promising deliveries of goods from groceries to electronics as quickly as 10 minutes, challenging e-commerce giants. Seattle-headquartered Amazon is the latest to join the bandwagon. Amazon would focus on implementing a strategy "to offer the largest selection at fastest speeds and greatest value to customers in every single pin-code across the country," Samir Kumar, country manager, Amazon India, said in a statement.
India's quick commerce industry is expected to cross $6 billion in annual sales this year from just $100 million in 2020, according to research firm Datum Intelligence. Earlier this year, Amazon's larger domestic rival, the Walmart-backed Flipkart piloted its own quick commerce service in select Indian cities, promising delivery of groceries in 10 minutes. Billionaire Mukesh Ambani's Reliance has also started a pilot for a 10-30 minute delivery service near Mumbai, Reuters has reported.
Published - December 11, 2024 12:19 pm IST Copy link Email Facebook Twitter Telegram LinkedIn WhatsApp Reddit Can AI chatbots make your holiday shopping easier? Want to be chief of staff at India's Zomato? CEO says forget salary, pay $23,700 fee Swiggy shares surge nearly 8% in market debut Blinkit gold buyer claims scam; posts detailed message on X technology (general) / internet / electronic commerce.
