Alibaba named most admired Chinese internet firm by Fortune amid race with DeepSeek

The e-commerce giant trails only Amazon and Alphabet in the internet service and retailing category.

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The Hangzhou-based company, owner of the South China Morning Post, came third in the internet service and retailing category on Fortune’s 2025 list of the World’s Most Admired Companies, trailing only US rivals Amazon.com and Alphabet. It climbed five spots from eighth place last year.

However, Alibaba did not make it into the top 50 in the overall rankings, which were led by Apple, Microsoft, Amazon, Nvidia and Berkshire Hathaway. DeepSeek has drawn worldwide attention for its new open-source reasoning model, R1, which the company said had achieved capabilities comparable to OpenAI’s closed-source GPT models in some areas at a fraction of the usual cost..