Alexis Ohanian is premiering his women’s soccer show on X

In a late Friday email, X CEO Linda Yaccarino announced the launch of a new “video tab” feature (resembling a TikTok-style endless scroll, according to a source at X) and an X-exclusive reality series, called , starring soccer star Midge Purce, and produced by investor Alexis Ohanian. This announcement comes shortly after at the New York office on Tuesday, while Yaccarino works to retain advertisers and content creators — both vital to the platform but steadily fleeing due to the behavior of its owner, Elon Musk. I’d love to chat.

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Yaccarino added that Purce and Ohanian came to the office to share more about the upcoming premiere of — which is set to . X has been securing content deals with creators like MrBeast and celebrities like Don Lemon, aiming to strengthen its pivot to video and challenge YouTube as a video-hosting platform. is produced in partnership with reality TV producer Alex Baskin (who produced “Vanderpump Rules”), and Box to Box Films (“Drive to Survive”), alongside Ohanian, .

The show focuses on 11 national women’s league soccer players during their off-season, living together for two weeks in Miami, offering “uncensored access to their personal stories, interpersonal relationships and on-field journey.” The email from Yaccarino also claimed that exclusive new content and advancements in safety would be coming soon to the platform, along with an X TV App (which I ). /.