Air New Zealand’s loyalty boss on Qantas Gold membership raid: ‘We’re all in’

Air New Zealand’s loyalty boss says the airline can fight the raid on its upper-tier Airpoints members by Qantas. New figures show Air NZ’s Airpoints has been growing at around 11% a year and now has 4.7 million members.

While the airline doesn’t break out the revenue contribution of Airpoints, it said during an investor day it would generate $40 million to $60m in incremental earnings by 2028. The airline’s loyalty general manager Kate O’Brien said members spend the equivalent of almost 3.5% of the country’s GDP with Airpoints dollars.



Spending with cash and Airpoints dollars at the dedicated Airpoints store had grown 30% year-on-year since 2019 and revenue now tops $50m..