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FREDERICK, Md. , April 14, 2025 /PRNewswire/ -- The Rotary Club of Southern Frederick County continues to rapidly grow its public image efforts using cutting-edge AI technologies. Led by Public Image Chair Kristin LeDuc , a two-time back-to-back winner of the Rotary Zones 33/34 Social Media Banner Design Contest, the club has launched a multifaceted campaign that positions it as a leader in the region—not just in innovation, but in welcoming new members and strengthening community engagement.
LeDuc, with decades of experience in direct marketing and brand development, explains how AI enables the club to amplify its message and significantly increase the volume and reach of its work, creating the impression of a much larger team effort. After two years of compiling data and testing strategies, the club now has the insight to work smarter, not harder—delivering high-quality, targeted messaging with greater efficiency than ever before. As part of this initiative, the club is testing a 30-second commercial using AI to raise general awareness and promote a local event—specifically targeting audiences in Frederick County, Maryland .
This commercial is not only AI-generated, but also strategically placed through AI-driven ad tools to optimize visibility and impact. In addition, the club is producing a generative AI podcast series that spotlights its members and community service projects. "This isn't just about using tools like ChatGPT to draft social media posts," said LeDuc.
"We're developing a full media experience—branded podcast audio using data-backed storytelling. It's Rotary's message, made modern and memorable. I also get really excited about sharing the latest platforms and techniques with fellow members, so they can take this new knowledge and apply it to their own businesses.
That's the real power of innovation—when it lifts everyone." In addition to her work with the Southern Frederick club, LeDuc is collaborating with Rotary District 7620 on special projects, expanding the impact of AI-driven communication across the region. SOURCE Rotary Club of Southern Frederick County.
