6 hours Ago By Rishav Narang
Kansas City Chiefs will lock horns with the Philadelphia Eagles in the Super Bowl on February 9. One of the most-viewed sporting events, the Super Bowl draws massive viewership and a 30-second ad slot will cost a whopping $8 million. Many brands have shelled millions to showcase their products during the Super Bowl.
Artificial Intelligence (AI) increased usage could see the companies doing it all to showcase their products to the viewers. "AI is coming. If it’s not already here in almost every business, it will be coming like a freight train.
So you will see some more AI focused creative, which I think intuitively would be expected," Mark Evans told The Hollywood Reporter. "The only category, quite frankly, that is down year-over-year, is — and we lump these two together — movie studios and streamers. And it’s not like they’re not represented, they just won’t be represented as much as they’ve been historically," Evans, who is the executive VP of ad sales at Fox Sports, added.
From cryptocurrency to tourism to betting apps, many brands have shelled out millions to get featured during the Super Bowl. In 1999, WWE dropped a commercial during the Super Bowl. Kansas City Chiefs defeated San Fransico 49ers to win Super Bowl 2024.
Many celebrities, including Justin Bieber and Rey Mysterio, were present during the Super Bowl. Get Latest News Live on Times Now along with Breaking News and Top Headlines from Sports and around the world..
