AD FEATURE: Show love and shop local in Vale town centres this Christmas

Vale of Glamorgan Council’s 'Shop Local' campaign asks people to support local traders this Christmas

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As Christmas approaches, traders in Cowbridge, Llantwit Major, Barry, and Penarth are hopeful for a busy festive season. For many small businesses, the Christmas period is a crucial time to boost sales and sustain their operations for the year ahead. With challenges such as rising costs and increased competition from online giants, local traders are counting on the support of their communities to make this season a success.

Small Business Saturday on December 7, 2024, is the perfect opportunity to show your support. The nationwide initiative encourages shoppers to choose local businesses for their gifts, decorations, and festive treats. By shopping locally, you can help strengthen the local economy and ensure our town centres remain vibrant and welcoming.



How you can support local traders this Christmas Supporting local traders doesn’t require grand gestures - small, conscious efforts can make a big impact. Here’s how you can get involved this festive season..

. Seek out gifts, decorations, and festive treats from independent shops. Every purchase helps keep these businesses thriving.

Take a stroll through Cowbridge, Llantwit Major, Barry, or Penarth to discover unique boutiques, artisan food producers, and other hidden gems. Share your favourite local finds on social media, recommend shops to friends and family, and encourage others to support local businesses. Word of mouth is a powerful tool for small businesses.

Opt for gift vouchers from local businesses or unique, one-of-a-kind items you won’t find in chain stores or online. Make a difference this festive season Beyond economic impact, local independent traders bring character and individuality to our towns. The beating heart of our high streets, they often foster a sense of community that larger retailers lack.

When you shop with local businesses, you’re investing in more than just products. Many source their goods and services from nearby suppliers, creating a ripple effect that benefits other local businesses - further strengthening our community and making our town centres vibrant places to visit. Plus, shopping locally is also kinder to the environment.

Many independent businesses stock goods from nearby suppliers, reducing the carbon footprint associated with long-distance shipping and excess packaging. This Christmas, celebrate the hardworking independent businesses that make our communities special. By choosing to shop local, you’re helping to sustain the heart of Cowbridge, Llantwit Major, Barry, and Penarth.

Show love for your local traders this Small Business Saturday and throughout the festive season. Make a meaningful impact while enjoying a Christmas filled with charm, community, and cheer. Show love.

Shop local. Find out more at visitthevale.com .

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