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‘A man is not a plan’: How Naomi Simson created an experiences empire

Naomi Simson founded RedBalloon in 2001 on a shoestring budget. Now she’s looking to expand the company into the international market.

Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login If you search “Naomi Simson” on Google Images, you will be hard-pressed to find a photo of the RedBalloon founder wearing anything but the vibrant colour. Over the years, it has become something of a uniform for Simson, who started the experiences marketplace when she was 37 in 2001.

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