Technology

A Honda bike that took the Shine off Hero, Bajaj, TVS in a key segment

Honda enjoys a 45% market share in the 125cc motorcycle segment, much ahead of its rivals. And the product that has put it on the top of an important segment is Shine 125. Here’re the nine factors that worked for the product.

Every business has a lucky number – symbolising prosperity, wealth, stability, leadership et al. Staunch believers of numerology will tell you. For Honda Motorcycle and Scooter India (HMSI), 125 seems to be that number.

The stars align whenever it launches a two-wheeler in the 125cc segment. The Honda Activa – first launched in India in 2001 as a 100cc automatic scooter and then in a 125cc avatar in April 2014 – still dominates the scooter.