41 Celebrity-Approved Products That Went Viral: Kylie Jenner & More

featured-image

We included these celebrity-chosen products because we think you'll like their picks. Our writers and editors independently determine what we cover and recommend. When you buy through our links,...

We included these celebrity-chosen products because we think you'll like their picks. Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission.

Some brands featured in this article are partners of Amazon's Creator Connections program, which means E! may make an increased commission on your purchase if you buy something through our links. Learn more . This month, celebrity-approved products have gone viral, with E! readers flocking to shop the hottest items recommended by stars like Kylie Jenner , Oprah Winfrey , Kyle Richards , Jennifer Aniston , Olivia Culpo , Patrick Schwarzenegger , Paige DeSorbo , Madison LeCroy , Ciara Miller , and Kandi Burruss .



From top-rated beauty makeup to skincare must-haves, these stars are shaping the latest shopping trends. Whether you're looking for viral makeup, trending beauty products, or the best skincare, these picks are making a splash. Plus, some of these celebrity-backed favorites are now available at a discount during the Amazon Big Spring Sale —shop now for the best deals! Laura Geller Best of the Best Baked Palette "Makeup artist Laura Geller has been helping women of all ages feel and look their best for decades.

Her latest palettes take the guesswork out of makeup ," Oprah Winfrey said . Medicube Zero Pore Pads 2.0 Transform your skincare routine with these Kylie Jenner-approved exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth.

Vital Proteins Collagen Peptides Powder "My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie," Jennifer Aniston told E! News. "So easy to use." Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil Paige DeSorbo said , "Obviously, I love all the TikTok trends.

Any TikTok trend, I'm probably going to try. I kept seeing it on TikTok, so I bought it. I use it once every two weeks.

I do feel like my hair is the best it's been in a while." Heeta Shampoo Scalp Brush Massager Kenya Moore explained , "When you stimulate your scalp, it will get your blood flow going and your hair will be revived . It will want to grow because you're stimulating the scalp.

This right here, I love it. It's a scalp massager you can use while you shampoo and condition your hair." NYX Butter Gloss Non-Sticky Lip Gloss Lisa Barlow told E!, "I actually have one in every bag I carry on the regular.

I always have that with me. I love it so much. It’s so good.

" Medicube PDRN Pink Peptide Serum Take a cue from Kylie Jenner . Revitalize your complexion with this luxurious serum that brightens, firms, and restores your skin’s natural glow. Medicube PDRN Pink Collagen Capsule Cream Nourish your skin with this unique cream that hydrates, firms, and delivers a radiant glow with every use.

Kylie Jenner has recommended this pick. Shinelab Chunky Gold Earrings "I’ve worn these on the new season of Southern Charm . They are lightweight .

They elevate any look that you’re wearing," Madison LeCroy shared . Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliating Toner Rachael Kirkconnell told E!, "I'm big on chemical exfoliants. I think that physical exfoliants are overrated.

For the glass skin look , you need a good chemical exfoliant. One of my favorites is from Paula’s Choice. It has been my favorite for years.

" Mosh Bars Variety Pack Patrick Schwarzenegger told E!, "On the plane, I love snacks. I always bring my Mosh Bars , and I try to have snacks that are high in protein and low in sugar." Crest 3D Whitestrips Professional Effects Chrishell Stause shared , "I use Crest White Strips.

I'm asked about this all the time. I don't go and get them whitened. I have sensitive gums.

I just use this. It works amazing. I do it at home.

This works for me. I love it. It's quick and easy.

" Biodance Bio-Collagen Real Deep Mask "I talk about these masks all the time. One of the number one things TikTok has gotten me on is these sleep masks. I love this one so much.

Those are the masks I live and die for ," Paige DeSorbo raved . COSRX Snail Mucin 96% Power Repairing Essence Madison LeCroy shared , "I use this every single night . This is stuff is amazing.

The price is insane. I have invested a lot of money into skincare and this really does work. I have dry skin and this has really changed that for me.

" Glisten Garbage Disposer Cleaner and Freshener Kandi Burruss declared , "This is very important. It has a lemon smell. Those of you who have a garbage disposal, please get this .

Even though you think your sink is clean, you don't realize how much residue there is. And it's disgusting. This right here helps you keep it clean.

" Laneige Deals Laneige Hydro UV Defense Sunscreen "I love this sunscreen . I have been filming on the water in Australia for the past four days straight, including the hottest day Sydney has had in recent years. Everyone got sunburned except for me .

I'm not kidding. You cannot even tell I was in the sun," Sydney Sweeney raved . Tula Protect + Glow Daily Sunscreen "I love the glowy look .

It's my favorite," Olivia Culpo said . Beauty of Joseon Revive Eye Serum With Retinal "I love it. It helps make your under-eyes brighter , and it’s just so moisturizing.

It’s definitely a go-to product that I keep in my bathroom," Ciara Miller said . Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer “Everyone uses this. This concealer is amazing .

It’s so affordable and it gets the job done," Gia Giudice said . Loop Quiet 2 Ear Plugs "I’ve started using noise-canceling earplugs because we’ve been flying so much during the day, and I’ve needed to take naps on flights, Patrick Schwarzenegger explained . L'Oreal Paris Elnett Slick Back Styling Cream Rachael Kirkconnell said , "I love this to help slick back my buns .

" TruSkin Vitamin C Face Serum Porsha Williams insisted , "This is a must. This serum is so bomb. By the third or the fourth day, my skin was glowing .

And it actually felt baby soft." The Outset Purifying Blue Clay Mask Scarlett Johansson explained , "You’ll get the best results if you find a way to incorporate it into your consistent routine, 1-2 times a week and stick with it . If that means setting aside 10 minutes every week for 'me' time, or using it while you get the kids ready for bed, find whatever works for you!" I'm Dead, Now What! Organizer by Inc Peter Pauper Press This Oprah recommendation is an essential tool for organizing your affairs and easing the burden on your loved ones during a difficult time.

With comprehensive sections to document important information, wishes, and final arrangements, this planner ensures your affairs are in order. Prepare for the unexpected and gain peace of mind with this invaluable resource. Maybelline Lash Sensational Sky High Washable Mascara Amanda Batula said , "I love a good brown mascara and this one easily washes off, but also doesn’t run down your face when wet.

And it's not a tubing mascara— it's like magic ." Samnyte Hair Wax Stick Melissa Gorga remarked , "I love those little pomade sticks. They work better than anything .

I've tried everything under the sun." Grace & Stella Eye Masks "Where were these back in the day? It’s just so easy to get rid of fine lines and reduce puffiness . These really helped so much.

I am so glad that these exist," Kyle Richards said . Supergoop! Play Antioxidant Body Mist SPF 50 With Vitamin C "The sunscreen I had on set was Supergoop! It sprayed really well, like, far and wide, White Lotus star Patrick Schwarzenegger said . Reoxvo 14k Gold Plated Bracelets "A good stack that looks expensive .

I just love these. I love a good stack. Super cute," Paige DeSorbo said .

Kerastase Elixir Ultime L'Huile Original Hair Oil Madison LeCroy recommends this oil to get rid of frizz, explaining , "This is just luxury. Just do a little pump of this and work it through on the ends. These poor little ends get so dry.

This will make your hair look shiny without looking oily. Revlon Super Lustrous Lipstick “ This is beautiful in Bare It All. I like that.

It’s a little bit of a sheen instead of a matte," Madison LeCroy said . Medicube Mini Booster Pro Elevate your beauty routine with this Kylie Jenner-approved device that supercharges absorption of your skincare products for glowing, smoother skin in no time. Sunzel Flare Leggings Kandi Burruss said , " These are a good pair of thick, black leggings .

They are flare leggings." Beauty Glazed Big Brush Head Lip Oil “This lip oil is super hydrating . Lip oils are so in right now.

It comes with a huge applicator brush. This lip oil will glide on your lips super easy," Gia Giudice raved . Cocorrina Reed Diffuser Set Kyle Richards explained , "This is a diffuser , another great gift.

I love putting these in the bathroom. Smells great, super cute. This one is clean linen, which is always a great scent.

It's a great Mother's Day gift and a great hostess gift too." MCoBeauty XtendLash Growth Serum Tubular Mascara Melissa Gorga declared , "This is my favorite mascara. You guys are going to be obsessed.

The best part of this is that it has growth serum inside the mascara. When you're wearing it all day long, you have the serum on, so you don't just have to put a growth serum on at night. You're actually growing your lashes all day long while you're wearing mascara.

L'Oreal Paris Voluminous Noir Balm Volumizing Mascara Kyle Richards said , "I’ve worn this mascara for years, years, and years. It’s amazing. I’ve never found an expensive one that’s great.

I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years ." Beakey Makeup Sponge 5 Piece Set "I have to have these because I don't want to go back and forth using the same beauty blenders and rinsing them out.

I buy a pack like this and it comes with five. I use each for different things so I don't cross-contaminate blush with foundation," Kenya Moore explained . Peter Thomas Roth FIRMx Collagen Hydra-Gel Face & Eye Patches Melissa Gorga raved , "They literally take away all the fine lines and wrinkles that are under your eye.

They create a little firmness under the eye that will last for like twelve hours. I’m telling you these make a difference. It will take away fine lines and wrinkles from your smile lines as well.

" Rodial Blush Drops Kyle Richards insisted , "These are blush drops that I’m obsessed with. I love them. Someone said to me, ‘You’re actually literally glowing .

’" Macadamia Professional Hair Care Sulfate & Paraben Hair Shampoo “This is my favorite hair product . This is the color care shampoo. My hair is thick and shiny.

People are always asking me what shampoo and conditioner I use," Kyle Richards said . The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!.

Pricing and availability are accurate as of publish time..