20+ Unexpected Hello Kitty Collabs That Celebrate the Beloved Character’s 50th Anniversary

The newest Hello Kitty fashion, beauty and lifestyle products from brands like Baccarat, Crocs, Forever 21 and OPI are selling like crazy. These 23 are still available to shop.

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If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Hello Kitty is no stranger to a brand collab. Between , , and , the top names in and design have partnered with Sanrio and the famous white cat (who’s apparently not actually a cat, according to the creators) for years.

And with the beloved character turning 50 this year, the Hello Kitty clothing, accessories, and home goods have been both coming in hot and flying off the shelves. Brought to life by Yuko Shimizu in 1974, Hello Kitty (whose real name is actually Kitty White) is a fictional character owned by Japanese entertainment company Sanrio. She’s been the star of numerous animated series, , comics and video games throughout the decades, and her appeal and fandom has only seemed to grow over time.



As both the company and the world celebrate Hello Kitty’s birthday, brands like , Crocs, OPI and Baccarat have been creating exclusive collectibles. Here are the 23 products and capsules still available to shop before they sell out completely (many are close). The 23 Best Hello Kitty 50th Anniversary Brand Collaborations Snag with a custom molded Hello Kitty heel and red bow on the tongue.

Forever 21 has partnered with Hello Kitty on hundreds of styles throughout the years, but the newly launched is the most elevated to date. Shop our must-haves from the freshly dropped . Confections and gift boxes perfect for the holiday season.

An ultra-luxe suited for the most serious of collectors. The crossover of two icons. The dermatologist-approved, vegan and cruelty-free has notes of strawberry, apple, rhubarb, black raspberry, peach, violet petals, vanilla bean and sweet musk.

Filled with a variety of makeup kits, lip balm sets, glosses and party packs, the collaboration is a heaping dose of nostalgia. Speaking of nostalgia, the is peak throwback energy. Shop a variety of jewelry, bags, accessories, school supplies and stationary.

American watchmaker MVMT teamed with Hello Kitty on a of the popular . The fan-favorite hairbrush got a 50th Anniversary makeover. Tech gear company Razer gets playful with Hello Kitty-themed electronics and gaming accessories, like , and .

Crocs is known for its super exclusive (and often unexpected) . This one features shoes for the whole family and a collection of Jibbitz. Sonix’s features accessories and gadgets for your electronics, including phone cases, Airpods Max covers and magnetic chargers.

In celebration of Hello Kitty’s anniversary, you can adorned with Hello Kitty, Keroppi, My Melody, Cinnamoroll or Kuromi beads. Everything you need for at-home Gel-X manicures: polish, curing lights and nail tips. You can buy them or as a .

Igloo has a of Hello Kitty merch, but the and the (currently out of stock) are the two limited-edition products made exclusively for the 50th Anniversary. Shop the hair and sleep accessories or save 10 percent on the full . The Adidas Sambae Hello Kitty Sneakers are fully sold out at , but still has pairs in stock.

Plus, check out the newly launched pair of , available in both black and pink. Most polishes and press-ons from the collection are available at , but a few are Ulta exclusives, available to shop at . Moon’s has its five custom brushing modes and includes a travel-ready carry case.

A playful of ’90s-inspired bags, shoes, clothing and accessories. Beauty and travel essentials Hello Kitty-fied. Your daily beverages just got a whole lot cuter.

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