4 days Ago By [email protected] (Neil Shaw)
New research from the LEGO Group today reveals 52% of adults admit their Christmas wish lists are unexciting, with an additional 44% saying they feel their lists are boring, uninspiring, and practical. The findings also revealed that 17 is the age at which our wish lists turn from magical to mundane. Gone are the days of circling items in your favourite Christmas catalogue, as the research finds practicality trumps creativity for almost half of Brits when it comes to asking for presents, with 80% secretly wishing their wish lists were more exciting.
Over half of Brits confessed they haven’t been surprised by a Christmas gift in the last two years. In comparison, kids’ Christmas wish lists are far more exciting, with toys, video games and clothes the most popular items requested from Father Christmas. However, the findings reveal that the job of Santa is no easy feat thanks to kids’ wild imaginations, with items such as ‘a car with wings’, a rainbow unicorn’, ‘a cat that talks’ and ‘a mouse that sings’ also topping their lists.
Kuran Sharma, Head of Marketing for UK & Ireland at The LEGO Group says: “It’s no secret that the older we get, the more likely we are to lose that child-like wonder we once had when it came to writing our Christmas wish lists. Understandably, the stresses of adult life can mean our playfulness and creativity take a back seat, but this Christmas, we want to send everyone a reminder that there is an inner child living within us all. What better way to do that than by challenging kids to use their Superpower of Play to give our boring Christmas wish lists a fun revamp!” From 19 – 29 November, LEGO Wonder Lists is giving kids the chance to reimagine boring adult wish list items, and turn them into wonderful wish lists, for the chance to win prizes – including the chance to have their creation turned into a real-life LEGO build.
Visit LEGO.com/Wonder-Lists or the LEGO Play app to enter. You can also head down to two exclusive LEGO post-boxes to find out more, located at LEGOLAND Windsor Resort and the LEGO Store in the Trafford Centre, Manchester, for a limited time.
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