Truth is, the best drugstore mascara can be just as effective as its more expensive counterparts. Celebrity makeup artist Amrita Mehta emphasizes that the quality of mascaras boils down to compatibility rather than price. In today’s beauty landscape, drugstore brands invest significant effort into formulating diverse mascaras tailored to different lash types.
They undergo extensive research, development, and testing—akin to luxury brands. Vogue ’s top picks: In This Story While luxury mascaras may boast premium ingredients, their superiority over drugstore versions depends on individual preferences and effectiveness. Additionally, considering the short shelf life of mascaras (two to four months), it’s essential to find one that complements your lashes, regardless of its price point.
“While excellent mascaras can be found at both luxury retailers and drugstores, when it comes down to it, the best mascara is the one that suits your lashes , and truly works with them to enhance rather than against them,” she says. Read on to discover the best drugstore mascara formulas—all tested and vouched for by our editors and experts. Best Overall: L’Oréal Voluminous Mascara Best Volumizing: CoverGirl Lash Blast Volume Mascara Best Lengthening: Maybelline Lash Sensational Sky High Mascara The TikTok Favorite: L’Oréal Telescopic Carbon Black Mascara Best Clean: Honest Beauty 2-in-1 Extreme Length Mascara + Lash Primer Best Conditioning: Neutrogena Healthy Volume Mascara Best Washable: Maybelline Great Lash Washable Mascara Best Thickening: L’Oréal Lash Paradise Mascara Best Falsies-Effect: Essence Lash Princess False Lash Effect Mascara Best Long Wear: e.
l.f. Big Mood Mascara Best Vegan: Pacifica Vegan Collagen Fluffy Lash Mascara Best Tubing: Milani Highly Rated Lash Extensions Tubing Mascara Best Bold Lash: e.
l.f. Lash It Loud Mascara We’ve all been there: you walk into your local drugstore, make a beeline for makeup section, and are confronted with a great big wall of mascara options.
Cue the decision overload! When looking for the best drugstore mascara, keep in mind the benefits you’re after, your preferred wand shape, and whether or not you desire a waterproof formula. Pro-makeup artists get into each of these features to help inform your choice, below..
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13 Best Drugstore Mascaras, Endorsed by Editors and Makeup Artists
Looking for the best drugstore mascara? We tapped our editors and asked a panel of pro makeup artists about their top affordable picks. Shop them now.